Condé Joins the Digital Age
For years, Condé Nast Publications has ignored the whole “internet fad” and continued to publish their magazines as usual. However, in the last few months they have come to the realization of the internet’s popularity and have tried to get on board. Not only have they finally created a website, Style.com, but they are now producing an e-reader application for a variety of their magazines.
According to last week’s Wall Street Journal, Condé Nast has announced that it will come out with an e-reader application for Wired sometime next year, followed later by Vanity Fair and Vogue. Having this product will allow different magazines from Nast to be accessed online, which is said to be different from their GQ application on iTunes.
Condé Nast is a famous publication company found in the heart of New York City. It is well-known for a lot of its publications, such as Vogue, GQ, W, Glamour, Vanity Fair, and The New Yorker. Over the past few years the company has finally decided to join the digital age by creating websites for their magazines, founding an online dating website, and now by creating this application. By allowing this to happen, Condé Nast has joined hundreds of other magazines and newspapers, helping it to compete and stay alive in this new digitally driven time.
Sunday, November 22, 2009
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